Privacy Policy

How we collect, use, protect, and share information when you explore and shop authentic BAPE shorts on reginaldkapp.org.

Effective date: January 22, 2026

1. Overview

reginaldkapp.org (“we,” “us,” or “our”) operates a specialty store focused on authentic A BATHING APE® (BAPE) shorts and related streetwear. This Privacy Policy explains what information we collect, how we use it, the choices you have, and your rights under applicable laws. By using our site, you agree to the practices described here.

2. Information We Collect

  • Account and Profile: name, email, password, preferences, and saved addresses.
  • Orders and Fulfillment: shipping and billing addresses, order details, returns information.
  • Payment Information: payment method details processed securely by our payment partners; we do not store full card numbers.
  • Communications: emails, messages, reviews, and customer service interactions.
  • Device and Usage: IP address, device type, browser, pages viewed, links clicked, referring/exit pages, timestamps, and approximate location derived from IP.
  • Cookies and Identifiers: cookie IDs, advertising identifiers, and similar technologies; see Cookies section.
  • User-Generated Content: photos, comments, or questions you submit.

3. How We Use Information

  • To operate our website, process orders, authenticate products, and provide customer support.
  • To personalize your experience (e.g., remembering size, showing relevant products).
  • To communicate about purchases, shipping, returns, and updates to our terms or policies.
  • For analytics, site performance, debugging, and fraud prevention.
  • For marketing, including email campaigns and on-site promotions (with your consent where required).
  • To comply with legal obligations and enforce our terms.

If you’re in the EEA or UK, we process your data under these legal bases:

  • Contract: to fulfill orders and provide requested services.
  • Legitimate Interests: site security, analytics, product improvement, and limited direct marketing.
  • Consent: non-essential cookies, email marketing where required.
  • Legal Obligation: tax, accounting, and regulatory requirements.

5. Sharing & Disclosure

We share information with trusted service providers who help us run our business. These parties are bound by confidentiality and only process data per our instructions:

  • Payment Processors (e.g., card processors or PayPal-like services)
  • Shipping and Logistics (carriers and fulfillment partners)
  • Fraud Prevention and Security tools
  • Analytics and Performance measurement
  • Marketing and Communication platforms (email service providers, SMS where applicable)
  • Professional Services (legal, compliance, accounting)

We may disclose information if required by law, to protect rights and safety, or during a business transfer (e.g., merger or acquisition).

6. Cookies & Similar Technologies

We use cookies, web beacons, and similar technologies to operate the site, remember preferences, and measure performance. You can manage your choices any time using the “Cookie Settings” button on this page.

  • Strictly Necessary: required for core functionality (e.g., cart, checkout, security).
  • Analytics: help us understand site traffic and improve the experience.
  • Marketing: used to deliver and measure ads, and to personalize content.

You can also control cookies through your browser settings. Blocking some cookies may impact site functionality.

7. Advertising & Analytics

We may work with analytics providers and ad partners that use cookies or similar technologies to measure performance and show relevant content. Where required by law, we ask for your consent before using non-essential cookies. You can opt out or update your preferences at any time via Cookie Settings.

8. Data Retention

We keep personal data only as long as necessary for the purposes described above, including to meet legal, accounting, or reporting requirements. For example, order records are typically retained for up to seven years to comply with tax obligations.

9. Security

We use administrative, technical, and physical safeguards designed to protect your information. No method of transmission or storage is 100% secure, but we continually improve our protections.

10. International Transfers

We may transfer, store, and process your information outside of your country, including in the United States. Where required, we use appropriate safeguards such as Standard Contractual Clauses.

11. Your Privacy Rights

Depending on your location, you may have the following rights:

  • Access: request a copy of the personal data we hold about you.
  • Correction: ask us to correct inaccurate or incomplete data.
  • Deletion: request deletion of your data, subject to legal exceptions.
  • Restriction/Objection: restrict or object to certain processing.
  • Portability: receive your data in a portable format.
  • Withdraw Consent: when processing is based on consent.

To exercise rights, email [email protected] with “Privacy Request” in the subject line. We may need to verify your identity. If you are in the EEA/UK, you can also complain to your local supervisory authority.

California (CPRA) Notice

  • Right to Know, Correct, and Delete personal information.
  • Right to Opt Out of “Selling” or “Sharing” (for cross-context behavioral advertising).
  • Right to Limit the Use of Sensitive Personal Information (we do not use SPI beyond what’s necessary to provide services).
  • Non-Discrimination for exercising your rights.

Submit requests at [email protected] or use the options in the “Do Not Sell or Share” section below. Authorized agents may act on your behalf with proper documentation.

12. Do Not Sell or Share

We do not exchange your personal information for money. If we use advertising or analytics cookies that could be considered “selling” or “sharing” under CPRA, you can opt out by disabling Marketing and Analytics cookies in Cookie Settings.

13. Children’s Privacy

Our site is intended for individuals 16 and older. We do not knowingly collect personal information from children. If you believe a child provided us information, contact us and we will delete it.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will post changes on this page and update the effective date. Significant changes may be communicated by email or on-site notices.

15. Contact Us

reginaldkapp.org
847 Madison Avenue, New York, NY 10065, United States
Email: [email protected]